Abstract

This paper contributes to the professional maturity of the profession by highlighting the problems faced by the practitioners and their professional solutions. The data and analysis are based on structured qualitative interviews of the highest ranked PR (public relation) professionals working as the heads of PR departments in government and private institutions. Practitioners urged to establish Pakistani public relations substructures well-suited with local cultural realities. Practitioners believed that public relations critical role in strengthening democracy in Pakistan to promote democratic traditions and usage of social capital, civil society and public sphere, recognitions of PR as a management function, preparation of a national narrative against terrorism, adoption of new technological advancements, less focusing on internal public and controlling unrealistic boss publicity are the major challenges in the public relations industry in Pakistan.

Authors

1-Mudassir Mukhtar:
Assistant Professor, Department of Mass Communication, University of NUML, Islamabad, Pakistan.
2-Salma Umber:
Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
3-Mudassar Hussain Shah:
Assistant Professor, Department of Media and Communication Studies, University of Sargodha, Sargodha, Punjab, Pakistan.

Keywords

PR conditions in Pakistan, PR practitioners’ opinions, The Future of PR in Pakistan.

DOI Number

10.31703/gpr.2020(V-I).07

Page Nos

55-61

Volume & Issue

V - I