In a democratic society, mass media and political system
have a strong bond with each other. Big media powerhouses
attempt to develop linkages with political parties for economic benefits. These
parties' linkages with media houses may have affected news items'
representation of issues from both positive and negative reporting angles. An
eminent scholar of agenda-setting through McCombs et al. (1997), pointed
out that media has great power to set the agenda of public and political parties
also actively engages the media houses to advance their elections. This study
attempts to learn the news representation of issues during the General Elections
(GE) of 2018 in Pakistan. This present study employed a content analysis
method to investigate news issues coverage and representation in 10
mainstream newspapers based on readership size. The findings suggest that
news items representation of issues among newspapers are highly polarized on
the basis of sympathize towards their favourite political parties.
1-Muhammad Qasim Nizamani: Assistant Professor, Department of Media & Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.2-Farheen Qasim Nizamani: Assistant Professor, Department of Media & Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.3-Sikandar Hussain Soomro: Assistant Professor, Department of Economics, University of Sindh, Jamshoro, Sindh, Pakistan.
News Representation, Agenda Setting, Political Parties, Elections, Pakistan