Abstract
The use of language persuasively and diplomatically in
the form of catchy and attractive political slogans
plays a significant role in the politics of democratic states. This study
analyzes the political slogans chanted by Pakistan Tehreek-i-Insaf (PTI)
and Pakistan Muslim League-Noon (PML-N) during the 2018 election
campaign with the purpose to analyze Pakistan's political slogans from a
semantic perspective to highlight the semantic properties and analyze
the use of political slogans for presenting positive-self and a negative
image of others. Data in the form of slogans were collected by random
sampling technique. The data was analyzed semantically by following
Leech's (1981) theory of meaning. It was revealed that political slogans
are composed persuasively and diplomatically to communicate
connotative, reflected, social, affective and collocative meanings. It was
also found that Political slogans in Pakistan are chanted for portraying a
positive image of themselves and a negative image of others.
Authors
1-Aiman Gul Akram : M.Phil. Scholar, Department of English, Abdul Wali Khan University Mardan, KP, Pakistan.2-Liaqat Iqbal : Assistant Professor, Department of English, Abdul Wali Khan University Mardan, Mardan, KP, Pakistan.
Keywords
Persuasive Language, Political Slogans, Semantics, Leech theory of meaning
DOI Number
10.31703/gpr.2020(V-III).10
Page Nos
100-114
Volume & Issue
V - III
