This study is basically an analysis using political discourse, with an angle to investigate the appeals in political rhetoric. This study uses Aristotle's model for persuasion and to find out the ethos, logos and pathos elements in the speeches of Pakistani prime minister Imran Khan. This study is presenting the analysis of Imran Khan's first three speeches on the panic situation of the spread of corona-virus. The study reveals that there is a sizeable use of logos and pathos in the speeches on Covid19. Using pathos in the speeches, there is the use of different appeals, i.e. fear, nationhood, hope and religion. There is significant use of fear and religious appeal in the category of pathos, while the use of logical appeal was also in ample size.
1-Tahir Mahmood: Assistant Professor, Department of Mass Communication, Bahauddin Zakariya University, Multan, Punjab, Pakistan. 2-Muhammad Ahsan Bhatti: Assistant Professor, Department of Mass Communication, Bahauddin Zakariya University, Multan, Punjab, Pakistan.3-Muqarrab Akbar: Professor (Chairman), Department of Political Science, Bahauddin Zakariya University, Multan, Punjab, Pakistan. (Corresponding Author)