ARTICLE

EXPLORING THE ROLE OF SOCIAL MEDIA IN BRIDGING KNOWLEDGE GAPS AND SHAPING POLITICAL ACTIVISM IN THE 21ST CENTURY A STUDY OF INTERVENTION FACTORS

04 Pages : 33-43

http://dx.doi.org/10.31703/gpr.2024(IX-III).04      10.31703/gpr.2024(IX-III).04      Published : Sep 2024

Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors

    The study investigates social media's role in bridging knowledge gaps, influencing its intervention in political activism, and shaping of 21st-century activism. The study used a quantitative research methodology to collect data from university students using self-developed questionnaires distributed online. The data was analyzed using SPSS version 25 and presented in descriptive statistics. The study explored that Social media can bridge socioeconomic gaps in political activation and awareness among students due to its interactive accessibility. High qualifications positively influence social media usage, suggesting that it can both increase and decrease knowledge gaps.

    Social Media, Role, Knowledge Gap, Intervention Factors, Political Awareness
    (1) Khayam Hassan
    PhD Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (2) Khalid Sultan
    Professor, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (3) Waqas Bin Ayaz
    PhD Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.

Cite this article

    APA : Hassan, K., Sultan, K., & Ayaz, W. B. (2024). Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors. Global Political Review, IX(III), 33-43. https://doi.org/10.31703/gpr.2024(IX-III).04
    CHICAGO : Hassan, Khayam, Khalid Sultan, and Waqas Bin Ayaz. 2024. "Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors." Global Political Review, IX (III): 33-43 doi: 10.31703/gpr.2024(IX-III).04
    HARVARD : HASSAN, K., SULTAN, K. & AYAZ, W. B. 2024. Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors. Global Political Review, IX, 33-43.
    MHRA : Hassan, Khayam, Khalid Sultan, and Waqas Bin Ayaz. 2024. "Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors." Global Political Review, IX: 33-43
    MLA : Hassan, Khayam, Khalid Sultan, and Waqas Bin Ayaz. "Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors." Global Political Review, IX.III (2024): 33-43 Print.
    OXFORD : Hassan, Khayam, Sultan, Khalid, and Ayaz, Waqas Bin (2024), "Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors", Global Political Review, IX (III), 33-43
    TURABIAN : Hassan, Khayam, Khalid Sultan, and Waqas Bin Ayaz. "Exploring the Role of Social Media in Bridging Knowledge Gaps and Shaping Political Activism in the 21st Century: A Study of Intervention Factors." Global Political Review IX, no. III (2024): 33-43. https://doi.org/10.31703/gpr.2024(IX-III).04