Abstract
With the challenges of shifting technology and the rise
of social media, the television news industry is
struggling, yet news media in Pakistan is still relevant. Nevertheless,
audiences are still unaware of the agenda-setting involved. Therefore,
this article attempts to study the impact of certain factors on news
performance and rundown production of primetime television news
bulletins in Pakistan. Through mixed methodology, survey technique was
used on a specialized sample of 150 staff from the top fifteen news
channels. Through literature review, three independent factors were
identified and to predict their impact, the dependent variable of bulletin
performance review was formulated. Results were derived from the
quantitative and qualitative method. Survey data was inserted in SPSS
and test of regression applied. Results predicted Channel Owners and
PEMRA significantly impact news in Pakistan, while Government
guidelines have no impact. With the exclusivity of newsrooms and
restricted public access, this study gives a rare Sneek peek into Pakistani
newsrooms.
Authors
1-Henna Saeed: Multimedia Journalist, Institute of Communication Studies (ICS), University of the Punjab, Lahore, Punjab, Pakistan.2-Noshina Saleem: Professor & Director ICS Department, Institute of Communication Studies (ICS), University of the Punjab, Lahore, Punjab, Pakistan.
Keywords
Production, Prime-time, Television, News, Bulletins, Pakistan, BBC.
DOI Number
10.31703/gpr.2020(V-I).23
Page Nos
205-215
Volume & Issue
V - I
