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THE CONDITIONS AND CHALLENGES OF THE PR INDUSTRY IN PAKISTAN IN THE 21ST CENTURY PRACTITIONERS PERSPECTIVE AND PERCEPTIONS

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07 Pages : 55-61

http://dx.doi.org/10.31703/gpr.2020(V-I).07      10.31703/gpr.2020(V-I).07      Published : Mar 2020

The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions

Abstract

    This paper contributes to the professional maturity of the profession by highlighting the problems faced by the practitioners and their professional solutions. The data and analysis are based on structured qualitative interviews of the highest ranked PR (public relation) professionals working as the heads of PR departments in government and private institutions. Practitioners urged to establish Pakistani public relations substructures well-suited with local cultural realities. Practitioners believed that public relations critical role in strengthening democracy in Pakistan to promote democratic traditions and usage of social capital, civil society and public sphere, recognitions of PR as a management function, preparation of a national narrative against terrorism, adoption of new technological advancements, less focusing on internal public and controlling unrealistic boss publicity are the major challenges in the public relations industry in Pakistan.

    PR conditions in Pakistan, PR practitioners' opinions, The Future of PR in Pakistan.

    (1) Mudassir Mukhtar
    Assistant Professor, Department of Mass Communication, University of NUML, Islamabad, Pakistan.
    (2) Salma Umber
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Mudassar Hussain Shah
    Assistant Professor, Department of Media and Communication Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
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Cite this article

APA

    APA : Mukhtar, M., Umber, S., & Shah, M. H. (2020). The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions. Global Political Review, V(I), 55-61 . https://doi.org/10.31703/gpr.2020(V-I).07

CHICAGO

    CHICAGO : Mukhtar, Mudassir, Salma Umber, and Mudassar Hussain Shah. 2020. "The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions." Global Political Review, V (I): 55-61 doi: 10.31703/gpr.2020(V-I).07

HARVARD

    HARVARD : MUKHTAR, M., UMBER, S. & SHAH, M. H. 2020. The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions. Global Political Review, V, 55-61 .

MHRA

    MHRA : Mukhtar, Mudassir, Salma Umber, and Mudassar Hussain Shah. 2020. "The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions." Global Political Review, V: 55-61

MLA

    MLA : Mukhtar, Mudassir, Salma Umber, and Mudassar Hussain Shah. "The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions." Global Political Review, V.I (2020): 55-61 Print.

OXFORD

    OXFORD : Mukhtar, Mudassir, Umber, Salma, and Shah, Mudassar Hussain (2020), "The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions", Global Political Review, V (I), 55-61

TURABIAN

    TURABIAN : Mukhtar, Mudassir, Salma Umber, and Mudassar Hussain Shah. "The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions." Global Political Review V, no. I (2020): 55-61 . https://doi.org/10.31703/gpr.2020(V-I).07