With the rise of social media over the last two decades,
people have become more polarized and rigid in their views.
Social interactions on social media networks are affecting political behaviors
and making people obstinate partisans. The term obstinate partisanship
was coined by Ardevol-Abreu and Gil de Zuniga (2020) and referred to
the blind, unconditional loyalty to a certain political party. The purpose of
this study is to examine the prevalence of obstinate partisanship in
Pakistani media users who are active consumers of political news and
regularly engage in political discussions. This study seeks to investigate how
significantly various factors impact obstinate partisanship. The factors
studied are media use habits, affiliation with a political party, sociodemographic characteristics including age, gender, education, income,
area of residence, and political discussion attributes. The survey data
collected from the four major cities of Pakistan and their neighboring rural
areas were used. The data revealed that the individuals who engage in
political talk online and disagreements during discussions over political
issues are more likely to remain unconditionally supportive of party policy
and action regardless of their adequacy, the effectiveness of the policy and
party performance and this disposition seems to increase with age.
1-Ifra Iftikhar : Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan.2-Irem Sultana : Assistant Professor, Government College University, Faisalabad, Punjab, Pakistan.3-Malik Adnan : Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
Offline Political Discussions, Social Media Use, Online Political Discussions, Echo Chambers, and Obstinate Partisanship