http://dx.doi.org/10.31703/gpr.2021(VI-I).22
10.31703/gpr.2021(VI-I).22
Published : Mar 2021
Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City
Today, electronic media are playing an essential role in altering public opinion and political structure in a country.The role of electronic media is specifically significant in Pakistan as Pakistan has a larger and more vibrantly active Media landscape. The study also investigates the relevant effects of media content on Pakistani youth. The researcher employed the case study method and randomly selected a sample of n= 300 respondents from three public and three private sector universities in Lahore. The results indicated that Pakistani youth have good media exposure and frequently watch political discussion-based programs. Respondents also revealed that different news and current affairs channels affect the political efficacy of the youth and general population in Pakistan. Thus the research concluded that youngsters watch news and current affairs channels, no matter how biased that content is. Political Talk shows are much more prevalent,especially during election campaigns and other political situations.Further, the research discussed the limitations and made recommendations for future studies accordingly.
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Public Opinion, Political Awareness, Media Role, Voting Behaviour
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(1) Fizza Kaukab
Visiting Faculty, University of the Punjab, Lahore, Punjab, Pakistan.
(2) Saadia Anwar Pasha
Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan
(3) Sana Ali
MPhil Scholar, Allama Iqbal Open University, Islamabad, Pakistan
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Cite this article
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APA : Kaukab, F., Pasha, S. A., & Ali, S. (2021). Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City. Global Political Review, VI(I), 228 - 240. https://doi.org/10.31703/gpr.2021(VI-I).22
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CHICAGO : Kaukab, Fizza, Saadia Anwar Pasha, and Sana Ali. 2021. "Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City." Global Political Review, VI (I): 228 - 240 doi: 10.31703/gpr.2021(VI-I).22
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HARVARD : KAUKAB, F., PASHA, S. A. & ALI, S. 2021. Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City. Global Political Review, VI, 228 - 240.
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MHRA : Kaukab, Fizza, Saadia Anwar Pasha, and Sana Ali. 2021. "Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City." Global Political Review, VI: 228 - 240
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MLA : Kaukab, Fizza, Saadia Anwar Pasha, and Sana Ali. "Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City." Global Political Review, VI.I (2021): 228 - 240 Print.
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OXFORD : Kaukab, Fizza, Pasha, Saadia Anwar, and Ali, Sana (2021), "Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City", Global Political Review, VI (I), 228 - 240
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TURABIAN : Kaukab, Fizza, Saadia Anwar Pasha, and Sana Ali. "Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City." Global Political Review VI, no. I (2021): 228 - 240. https://doi.org/10.31703/gpr.2021(VI-I).22