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ARAB SOCIAL MEDIA AND STRATEGIC COMMUNICATION USES AND PREFERENCES OF THE POLITICIANS OF PAKISTAN

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08 Pages : 80-89

http://dx.doi.org/10.31703/gpr.2020(V-III).08      10.31703/gpr.2020(V-III).08      Published : Sep 2020

Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan

Abstract

    Social media has got a major share in our personal as well as professional communication because of its easy accessibility and highly interactive nature. Facebook and Twitter can be used as important tool to mobilize groups to take some action (Shirky, 2008, p. 184). It has been observed that political leaders in Pakistan use social media to connect with the audience, but no research has been conducted in this regard so far. Therefore, the main objective of this study is to find which platform does the political actors of Pakistan prefer to disseminate information and in which medium they believe more. Furthermore, this study also looks into the popularity graph of the politicians, whether the use of social media has increased their popularity or not. To fulfil the objectives of the study, the survey was conducted among the members of national and provincial assemblies (2013-2018). With the help of findings, it was concluded that the majority of the politicians in Pakistan prefer Facebook over Twitter when they want to share any information, which is unlike the scenario around the globe.

    Politicians, Facebook, Twitter, Pakistan, Strategic Communication

    (1) Savera Shami
    Associate Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Shazia Ismail Toor
    Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Ayesha Ashfaq
    Associate Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Shami, S., Toor, S. I., & Ashfaq, A. (2020). Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan. Global Political Review, V(III), 80-89. https://doi.org/10.31703/gpr.2020(V-III).08

CHICAGO

    CHICAGO : Shami, Savera, Shazia Ismail Toor, and Ayesha Ashfaq. 2020. "Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan." Global Political Review, V (III): 80-89 doi: 10.31703/gpr.2020(V-III).08

HARVARD

    HARVARD : SHAMI, S., TOOR, S. I. & ASHFAQ, A. 2020. Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan. Global Political Review, V, 80-89.

MHRA

    MHRA : Shami, Savera, Shazia Ismail Toor, and Ayesha Ashfaq. 2020. "Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan." Global Political Review, V: 80-89

MLA

    MLA : Shami, Savera, Shazia Ismail Toor, and Ayesha Ashfaq. "Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan." Global Political Review, V.III (2020): 80-89 Print.

OXFORD

    OXFORD : Shami, Savera, Toor, Shazia Ismail, and Ashfaq, Ayesha (2020), "Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan", Global Political Review, V (III), 80-89

TURABIAN

    TURABIAN : Shami, Savera, Shazia Ismail Toor, and Ayesha Ashfaq. "Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan." Global Political Review V, no. III (2020): 80-89. https://doi.org/10.31703/gpr.2020(V-III).08