Media influence on politics has always been a debatable
subject due to its immense potential. Media is regarded
as the fourth estate of the nation, and the role of traditional media in
the political arena is indispensable. The agenda-setting by newspapers
plays a pivotal part in forming the image of a political party. This study
is an exertion to examine the leading English and Urdu newspapers
(Dawn, The News, Jang, Nawa-i-Waqt) of Pakistan to find out the
portrayal given to PPPP, PML-N and PTI during PPPP's five-year (2008-
2013) regime. By employing the content analysis method, findings
indicate that PML-N was given the maximum editorial and news
coverage regarding the important national issues, whereas PPPP got the
second most frequent coverage. PPPP was presented in an unfavourable
manner, and PLM-N was given the least negative reportage. Results of
the study revealed that English and Urdu newspapers adopted a
supportive stance towards PML (N).
1-Shazia Ismail Toor: Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.