This paper explores how the individuals (women)
constitute their own subjectivity through neo-liberal
discourses in Pakistan. This paper examines the media discourses on
perfection in Pakistan based on the claim that such discourses may
function to spread neoliberal thinking in society. Foucault notion of
neo-liberal governmentality provides a theoretical basis for this work.
This is an empirical study aimed at investigating discourse featuring in
the Pakistani Morning show (Good Morning Show with Nida Yasir).This
paper discusses the morning show in a way to reveal how technologies
of neoliberal globalization produce and reproduce discourses in
1-Samina Noor: PhD Scholar, Department of Political Science, The Islamia University of Bahawalpur, Punjab, Pakistan.2-Razia Musarrat: Professor, Department of Political Science, The Islamia University of Bahawalpur, Punjab, Pakistan.3-Muhammad Ilyas Ansari: Assistant Professor, Department of Politics & IR, University of Central Punjab, Lahore, Punjab, Pakistan.